4K or 1280 × 720?
At 3840 × 2160 a thumbnail has room to stay sharp on large screens such as TVs. The cost is file size: a detailed 4K JPG can pass the 2 MB limit for uploads from a phone, while the 50 MB limit for uploads from a computer leaves plenty of room.
If you upload from your phone, a smaller 16:9 size such as 1280 × 720 keeps the file light. Whichever you pick, keep the shape at 16:9 so nothing is cropped or padded.
Custom thumbnails for Shorts
YouTube recommends 2160 × 3840 for Shorts thumbnails. Its help page says custom Shorts thumbnails can only be added in YouTube Studio on a computer, from a verified account.
Because the Shorts shape is tall and narrow, text that fits across a video thumbnail usually needs to be stacked or shortened.
Tips
- Design at 3840 × 2160, then export a smaller copy if the file is too big to upload from your phone.
- Save photos as JPG and flat graphics with few colours as PNG; YouTube's help page names both as examples.
- Look at the thumbnail at roughly the size of a fingernail before you upload. If the words are hard to read, use fewer of them.
- Keep a layered source file so you can change the text later without rebuilding the image.
Common mistakes
- Using a 4:3 or square image, which is not 16:9 and so does not fill the thumbnail frame.
- Exporting a 4K photo as PNG, which can be far over 2 MB, and then uploading it from a phone.
- Reusing the video thumbnail for a Short without rearranging it for the 9:16 shape.
- Going below 640 pixels wide, under YouTube's minimum.
More size guides and tools
Frequently asked questions
What size is a YouTube thumbnail?
YouTube's help page recommends 3840 × 2160 pixels, a 16:9 ratio. The minimum width is 640 pixels.
Is 1280 × 720 still OK for a YouTube thumbnail?
Yes, it is 16:9 and above the 640 pixel minimum, so it fits the frame. YouTube now recommends 3840 × 2160, which makes 1280 × 720 a smaller option rather than the recommended size.
What is the YouTube thumbnail file size limit?
According to YouTube's help page, 2 MB for video thumbnails uploaded on mobile, 10 MB for podcasts on mobile, and 50 MB on desktop.
What size is a YouTube Shorts thumbnail?
YouTube recommends 2160 × 3840 pixels, a 9:16 ratio. You add it in YouTube Studio on a computer.
Should a thumbnail be JPG or PNG?
YouTube's help page gives JPG and PNG as examples. JPG keeps photos small, and PNG keeps sharp text and flat colours clean.
