What This Tool Does
The Google Ad Headline Generator creates headline ideas for Google Ads campaigns. Enter your business type, offer, and target audience to receive headlines optimized for the character limits Google Ads requires.
Google Ads headlines have strict character limits, and every word counts. A well-written headline clearly communicates your value proposition and encourages clicks. This tool helps advertisers and marketers draft headlines that are concise, relevant, and within the required length.
When This Tool Is Useful
- Setting up a new Google Ads campaign and writing headline variations.
- A/B testing different headline approaches for an existing campaign.
- Creating headlines for responsive search ads that require multiple variations.
- Drafting ad copy for a product launch or seasonal promotion.
- Generating headline ideas for a client presentation or ad proposal.
How to Use This Tool
- Enter your business name and a brief description of what you offer.
- Describe your target audience or key selling point.
- Click Generate to produce a batch of headline ideas.
- Review the character count for each headline — items within the limit are marked clearly.
- Copy headlines that fit your campaign goals and paste them into Google Ads.
Best Practices and Tips
- Front-load your most important keyword or benefit in the headline. Users scan quickly.
- Include a clear value proposition — what does the customer get?
- Use numbers and specifics when possible (e.g., '30% Off' instead of 'Great Discount').
- Write multiple headline variations for responsive search ads. Google rotates them to find the best performers.
- Avoid all-caps and excessive punctuation, which can reduce trust and violate ad policies.
- Match your headline to the landing page content. Consistency between ad and landing page improves quality score.