What This Tool Does
The UTM Builder adds tracking parameters to any URL so you can identify exactly where your traffic comes from in analytics tools like Google Analytics. It generates standard UTM-tagged links using source, medium, and campaign fields that are recognized by all major analytics platforms.
UTM parameters are small text tags appended to the end of a URL. They do not change how the link works for users — the page loads normally. But behind the scenes, your analytics software reads these tags to attribute visits to specific campaigns, channels, and content pieces.
Common Use Cases
- Tracking which social media platform drives the most traffic to a product launch page.
- Comparing the performance of different email newsletter links within the same campaign.
- Identifying which banner ad variation generates more conversions on a landing page.
- Measuring the effectiveness of influencer partnerships by assigning unique campaign tags.
- Separating organic social traffic from paid social traffic in your analytics reports.
- Attributing traffic from offline materials like QR codes on printed flyers or business cards.
How to Use This Tool
- Enter the destination URL — the page you want to track traffic to.
- Fill in the required fields: utm_source (where the traffic comes from, e.g. 'facebook'), utm_medium (the channel type, e.g. 'social'), and utm_campaign (your campaign name, e.g. 'summer_sale').
- Optionally add utm_term (for paid search keywords) and utm_content (to differentiate ad variations).
- Copy the generated URL and use it in your marketing materials.
- Click 'Save' to store the link in your local history for future reference.
- Use 'Export CSV' to download your saved UTM links as a spreadsheet.
Best Practices and Tips
- Use consistent, lowercase naming conventions across all campaigns. Mixing 'Facebook' and 'facebook' creates duplicate entries in analytics.
- Keep campaign names descriptive but concise. Use underscores instead of spaces (e.g. 'spring_launch_2024').
- Never use UTM parameters on internal links within your own website — they will overwrite the original traffic source in analytics.
- Document your UTM naming conventions in a shared spreadsheet so your entire team uses the same structure.
- Test each UTM link before distributing it to confirm the destination page loads correctly.
- Use utm_content to A/B test different link placements within the same email or page.