What This Tool Does
The Facebook Character Counter helps you verify your text length across Facebook's various content types, including posts, comments, ad headlines, and page descriptions. Each type has a different limit, and this tool lets you switch between them instantly.
While Facebook's post limit is generous at 63,206 characters, ad copy and page descriptions have much tighter restrictions. This tool ensures your content fits perfectly regardless of where you plan to publish it on Facebook.
How to Use This Tool
- Select a content type preset: Post, Comment, Ad Headline, Ad Text, or Page Description.
- Type or paste your text into the input field.
- Watch the character count and progress bar update in real time.
- Use the stats grid to check words, lines, and paragraphs.
- Copy the text when it fits within your chosen limit.
Why Character Limits Matter
Facebook applies different character limits depending on the content format, and exceeding them can cause text to be cut off or rejected entirely.
- Ad headlines are limited to 40 characters — exceeding this causes truncation in ad placements.
- Ad primary text is capped at 125 characters for optimal display without a 'See More' link.
- Page descriptions are limited to 255 characters and appear in search results.
- Posts longer than about 477 characters are truncated behind a 'See more' link in the feed.
- Comment character limits vary but are generally capped at 8,000 characters.