What This Tool Does
The Google SEO Character Counter helps you write page titles, meta descriptions, and H1 tags that fit within Google's recommended character limits. Preset buttons switch between those fields.
Google may cut off titles and descriptions that run long. This tool checks your text against common length guides so you can see where it may be cut before you publish.
Writing search ads instead of page titles? The Google Ads headline generator drafts responsive search ad headlines and descriptions and counts each one against the ad limits.
For plain text fields on a Google profile, such as a Business Profile post, you can make bold or italic Unicode letters. Check Google's guidelines first, since styled text may not suit every field.
How to Use This Tool
- Select a preset: Page Title (60), Meta Description (160), or H1 Tag (70).
- Type or paste your SEO text into the input field.
- Watch the character count and progress bar update in real time.
- Adjust your text to stay within the recommended limit.
- Copy the optimized text for use in your website's meta tags.
Why Character Limits Matter
Google shows titles and descriptions in search results within a set pixel width, so very long text may be cut off with an ellipsis.
- Page titles of about 60 characters or fewer are less likely to be cut off.
- About 160 characters is a common guide for meta descriptions on desktop results.
- H1 headings are easier to scan when they are short. This counter uses 70 characters as a guide.
- A title that is cut off can hide the words that tell people what the page is about.
- Google may rewrite titles and descriptions whatever their length, so treat these numbers as guides.
Frequently Asked Questions
What is the ideal page title length for Google?
Google often displays roughly the first 50 to 60 characters of a page title, depending on letter widths. Keeping titles under 60 characters makes a cut less likely.
What is the meta description character limit?
There is no fixed limit. Google often shows up to about 155 to 160 characters on desktop and may cut longer text with an ellipsis.
Does character count affect SEO rankings?
Google has not said that length is a ranking factor. A title that fits is simply less likely to be cut off in results.
Should I include keywords in meta titles?
Use the words people search for, written naturally, so they can see the page matches what they want. Avoid stuffing in repeats.
Is this tool free?
Yes, completely free with no signup required.